When you understand what your users value, you can look closer into how they behave and begin testing out various theories as you search for your Aha! moment. Once users add contacts, or invite friends, or perform actions in your app, they’re more likely to stick around for weeks. They’re quantitative goals in that they represent a succession of behaviors or events. “7 friends in 10 days” worked as a signpost despite being imprecise, and that comes back to the fact that Aha! moments themselves aren’t that precise. When you walk in with a vague mandate, you don’t. When you walk into your office with an explicit, measurable goal written on a whiteboard, then you know exactly what you need to do to be successful. The point of codifying their Aha! moment as “7 friends in 10 days” was to give the team a unifying goal to shoot for. “8 friends in 11 days” or “9 friends in 12 days” could have been just as successful. The Growth team at Facebook, for example, have been open about the arbitrary nature of getting users to precisely “7 friends in 10 days.” The number is an estimation, a signpost. One problem with the Aha! moment framework is that it can come off as overly reductionist. By devoting their efforts to bringing more new Facebook users to their Aha! moments, the Growth team grew Facebook to a billion users worldwide. Much of Facebook’s growth in the ensuing years came about because they were able to take that knowledge and leverage it. You judge whether and how this happens on a product-by-product basis, but the end-result you’re looking for is usually conversion or long-term retention. The Aha! moment is the point in the user experience where your product’s value becomes clear to your users. Hitting 7 friends (in 10 days) became Facebook’s Aha! moment. Give users the capability to try out part of your platform before hitting them with any friction, such as a signup page or in-app tutorial.Have you heard of Facebook’s “7 friends in 10 days” rule?Įarly on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long-term. Teach them with TooltipsĬreate Videos or Infographics During their Login Journey and Nudge them with the tooltips about your product USP - Try aha-first onboardingīring your aha moment front and center. The better you personalize them, the more users you’ll help reach their aha moments. You need to personalize their journeys, instead of aiming for all of them to go through the same one. Methods to Implement AHA MOMENT! - Personalize the Journey This will help you understand what people are doing within the product, how they engage with it, and hopefully, what value they get from the product that makes them want to keep using it. If you aren’t able to find a clear Aha Moment from asking current customers, you can review how prospects behave when they sign-up for your product and go through the onboarding flow.Īnalyzing how people use your product is vital in discerning the aha moment. That’s to be expected and instead of letting it get you down, think about how you can use it to improve the user experience further now that you know why churned users decided to leave. You must prepare for some not-so-good feedback. To help identify your product’s aha moment, you must get in touch with your churned users. The order of these stages is important, so try not to skip any steps! There are three stages you must go through that will help you identify a clear aha moment.
Now it’s time to get into the good stuff - identifying your aha moment.
This is a quick and a great Aha moment because Trello uses its own product to push users to this stage. A user moves a card from 1 stack to another.This is a rather quick Aha moment that requires less effort than most, but since it works, it’s also effective. A user saves 1 file in a folder on 1 device.Slack’s Aha moment is great because by the time the team reaches to 2000 messages, they’ve adopted the product. A team sends 2000 messages in a workspace.Prisync’s Aha moment is great because they push the user to achieve value with the product. A shop owner makes a profit with a better price offer.User onboarding is the crucial process that starts from the first login of a new user and ends up in their aha moment, and usually beyond…. Twitter’s Aha moment is great as well, but their user onboarding A user follows 30 users with at least 1/3 of the following back.Product adoption is the process where an individual learns of a new product and becomes a user of it, learning what it does, how it does…. Facebook’s Aha moment is great because it pushes for an early product adoption
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